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Been asked to manage our Analytics 360 (Google Analytics) data. Good tutorials?
Posted on 6/13/19 at 10:24 am
Posted on 6/13/19 at 10:24 am
Anyone else done this for their organization?
I've built several dashboards already and created a few reports but we have a ridiculous amount of data coming in on a daily basis so I'm looking for any new tricks to providing better reports.
I've built several dashboards already and created a few reports but we have a ridiculous amount of data coming in on a daily basis so I'm looking for any new tricks to providing better reports.
6
Posted on 6/13/19 at 2:48 pm to CAD703X
Hire my wife's company to help you with reporting? If you are really analyzing the data, and creating actionable strategies with it, then it is going to take a lot more work than you think.
They have created custom reporting for some of their clients that rely heavily on data driven decisions, but it takes several people a couple of days to put together a comprehensive monthly report with analysis and recommendations.
They have created custom reporting for some of their clients that rely heavily on data driven decisions, but it takes several people a couple of days to put together a comprehensive monthly report with analysis and recommendations.
Posted on 6/13/19 at 5:03 pm to CAD703X
quote:
I'm looking for any new tricks to providing better reports.
Can't really suggest anything without knowing what the data is
Posted on 6/14/19 at 10:57 am to CAD703X
Google Analytics Academy should have everything you need. I did the beginners certificate just for the hell of it but you can get a lot more advanced courses.
Posted on 6/14/19 at 12:00 pm to CAD703X
Do you have a BI solution like Power BI or Tableau?
Posted on 6/14/19 at 3:20 pm to CAD703X
I'm fully certified in GA and if you're looking to use the data to build business and marketing strategies, you're going to need to spend a lot of time learning.
Posted on 6/15/19 at 10:44 am to RedPants
What this guy said ^ honestly, this should be a full-time position and not added to someone's existing duties.
Having an experienced analytics person that can help you leverage the data and tell you where to spend your marketing dollars can save you $$$$ in the long run. The position basically pays for itself
Having an experienced analytics person that can help you leverage the data and tell you where to spend your marketing dollars can save you $$$$ in the long run. The position basically pays for itself
Posted on 6/15/19 at 7:34 pm to helluvaday
We hired some folks to add GA headers on certain high traffic pages. Several years later the realized no one was doing anything with this and asked me to see what I could find.
So far I'm providing dashboards on browsers and OS along with some limited reporting on mobile devices.
Not I've become intrigued with breaking out certain heavily traffic pages as we have 10 million+ hits a month and looking into what our customers are doing (some of the data returns some general info about our customers..we are a large b2b site) and now I'm going further down the rabbit hole to analyze this data.
So far I'm providing dashboards on browsers and OS along with some limited reporting on mobile devices.
Not I've become intrigued with breaking out certain heavily traffic pages as we have 10 million+ hits a month and looking into what our customers are doing (some of the data returns some general info about our customers..we are a large b2b site) and now I'm going further down the rabbit hole to analyze this data.
Posted on 6/16/19 at 5:22 am to CAD703X
We have an entire division that does this
Posted on 6/16/19 at 4:04 pm to CAD703X
If you site has that many hits and you are b2b, your company is leaving a lot of potential growth on the table by not having someone internally or external that really understands how to collect and analyze your site data.
Posted on 6/18/19 at 10:42 am to CAD703X
quote:
We hired some folks to add GA headers on certain high traffic pages.
Do you not have a dev team?
Why did you not add the GA tag to all pages on your site?
Why are you not using GTM to add this to all pages?
quote:
we have 10 million+ hits a month and looking into what our customers are doing
Your company does not operate like one who gets this much traffic. This should be the work of an Analyst.
Posted on 6/19/19 at 8:42 am to CAD703X
If you call your google rep look on her account billing etc they will walk you through it very helpful
Posted on 6/20/19 at 11:17 pm to Brisketeer
Tableau or MicroSoft Services Analytics are solid choices
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