re: Spencer Rattler and DJ Uiagalelei

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It's proving what a lot of people thought about the NIL rush. A lot of these companies were going to get burned throwing money at completely unproven players.

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True, I think companies grossly overestimated how much people care about college kids even if they are elite, and how much FaceTime they get as individuals. I couldn’t tell you a single company sponsoring a single player, which I’d assume is not what they expected. There’s no way they’re going to see even a fractional return on some of these dollar amounts. I see the massive deals stabilizing after a few years and these kids making maybe $100k-200k on average instead of $1,500,000+

quote:

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It's proving what a lot of people thought about the NIL rush. A lot of these companies were going to get burned throwing money at completely unproven players.

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Which will eventually lead to that market reconstructing on that fly- a lot of the NIL money that got thrown around isn’t there to stay and was a product of companies trying to ride the PR train of the NIL. As situations like this happen those companies are not going to have the stomach to keep pouring that money out outside of the real top guys

Which will just lead to the same places who were paying players under the table before, doing the same above the table at a much more aggressive rate than the schools that didn’t want to compete in that area before NIL. Which is why I always thought it was silly when people thought the NIL would help even the playing field for the other programs