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re: Burger King trolls Chick-fil-A in new campaign vowing donations to LGBTQ group
Posted on 6/8/21 at 8:28 am to RebelExpress38
Posted on 6/8/21 at 8:28 am to RebelExpress38
I'll never understand why large companies pander to what is, AT BEST, about 3% of of their potential customer base. Maybe 6% if we count virtue signaling "allies". That potential gain in customers is COMPLETELY off-set by people who think the whole corporate virtue signaling bullshite is ridiculous. It seems like an unnecessary business risk for little to no potential payoff.
If Burger King sold soft ball equipment or glitter, then I would understand the ad campaign. But I seriously doubt any percentage of the fast-food chicken sandwich market is changing their buying decisions based upon a pledge by BK to donate money to a group (that does what, I don't know). In fact, the OPPOSITE is more likely
If Burger King sold soft ball equipment or glitter, then I would understand the ad campaign. But I seriously doubt any percentage of the fast-food chicken sandwich market is changing their buying decisions based upon a pledge by BK to donate money to a group (that does what, I don't know). In fact, the OPPOSITE is more likely
3
Posted on 6/8/21 at 8:58 am to Alt26
quote:
I'll never understand why large companies pander to what is, AT BEST, about 3% of of their potential customer base. Maybe 6% if we count virtue signaling "allies". That potential gain in customers is COMPLETELY off-set by people who think the whole corporate virtue signaling bullshite is ridiculous. It seems like an unnecessary business risk for little to no potential payoff.
Look at it a different way. Before COVID there were just as many CFAs being opened as there were BKs shutting down in my area. CFA most likely does more in one lunch than BK does all week. One of the BKs in my area is in front of the busiest Home Depot in the area (with little competition nearby), and still never has more than 5 cars in the parking lot at noon during the week. What do they have to lose by pandering to the latest hot topic?
Posted on 6/8/21 at 9:01 am to Alt26
quote:
I'll never understand why large companies pander to what is, AT BEST, about 3% of of their potential customer base. Maybe 6% if we count virtue signaling "allies". That potential gain in customers is COMPLETELY off-set by people who think the whole corporate virtue signaling bullshite is ridiculous. It seems like an unnecessary business risk for little to no potential payoff.
It's the virtue signaling.
We're also talking about that same 3-6% that's in control of the MSM/Media outlets, so...
Posted on 6/8/21 at 1:51 pm to Alt26
quote:
But I seriously doubt any percentage of the fast-food chicken sandwich market is changing their buying decisions based upon a pledge by BK to donate money to a group (that does what, I don't know). In fact, the OPPOSITE is more likely
This PR stunt spotlights two brands - BK and CFA. The comparison isn't exactly good for BK.
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