re: The Glazers really don’t care, update . Joel kinda responds to the fans

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They probably didn't. Just sounds like this is a pretty pointless piece of news, unless the purpose was to laugh at Sky for wasting the money do this.

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What the frick are you talking about? The purpose was clear, to catch one of the owners of the club outside of their usual confines in order to either obtain a statement, or reinforce an existing narrative. Guess which one Avram chose? Sky almost certainly made money doing this. The title of the piece alone probably made them a quite a bit of money.

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"Man notorious for not giving statements declines to give statement while holding tub of ice cream in Florida in May."

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That may be your reading, but Sky turned it into something that would drive clicks, by simply adding the word 'refuse' to the title. It is like you are being willfully ignorant on how journalism works, for some reason. You aren't their target audience, and for them, this was an extremely low effort story that also doesn't make them look bad at all, as their interests are aligned with the general feeling among fans in England.