re: Google partners w/ WNBA+ESPN; pushing for dedicated women's sports segment on SportsCenter

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So, the WNBA does not make money. It has turned an average $10 million net loss (revenue – costs) per year, since its inception in 1996. One of the main reasons that the WNBA remains in existence is that it is subsidized by the NBA, which are able to sustain this $10 million loss every year.

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So the WNBA has lost about 250 million dollars since it’s existence and has yet to turn a profit for any given year.

The W stands for welfare.