re: McDonald’s fan creates live map to track every broken ice cream machine in America

So one person, a 'fan' spent his free time and his own money developing this and is also going to spend his free time monitoring their ice cream machines, right? And he's doing this...why?? Does anyone actually believe this??? This is the new marketing/advertising scheme by companies. Put some dumb shite like this out there and people will begin spreading it until it goes viral. Looks like it's working.