re: And now Gillette angers soy boys!

Written by someone else but dead on

The most obvious rubric of basic marketing—and you would think this is something they would already have known before the debacle, so the fact they didn’t tells us a lot about the brain freeze at the corporate level—is that if you have a defined target market for your product, the best strategy for upping sales isn’t to crap all over that market by telling them they are responsible for all social ills of society, but that here, use our product, and while you’re using it, think about how much better you can be as a human being, you piece of sh*t.