re: Dynamic Pricing, is it here to stay?

You see, economics are guided by “supply” and demand”. Typically on, say, Monday, in January, demand for golf is low and supply is plentiful. Therefore, pricing should be reflective of that. Conversely, on Saturday morning in June, demand is much higher relative to supply. In order to remain sustainable, operators should take advantage of periods of high demand. Whereas consumers with schedule flexibility can take advantage of lower prices when supply outpaces demand.