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re: MTV in the early 2000s

Posted on 9/19/18 at 8:48 am to
Posted by H-Town Tiger
Member since Nov 2003
59132 posts
Posted on 9/19/18 at 8:48 am to
quote:

i know everyone wants to say mtv was the best in the 80s when they only played music videos


That’s a preference but that was the point of the channel when it started. It was so different than anything else, it really was awesome. When you can just go to YouTube on your phone I understand why it doesn’t sound exciting but it was at the time.

quote:

f we're being honest, the biggest cultural impact was anywhere between the mid 90s to early 00s.


That depends in part on what you mean by biggest. I do agree that was probably the ratings peak, as someone mentioned demographics plus cable wasn’t available in some places including NYC until the late 80s and of course cable has declined since.

The cultural impact in the 80s was pretty big on fashion. Movies TV etc.

The early-mid 90s the shows: Beavis and Butthead had Congress worried
and the Real World (sadly) may be the biggest it was 1 of if not the first “reality” show.


This post was edited on 9/19/18 at 8:49 am
Posted by 632627
LA
Member since Dec 2011
12803 posts
Posted on 9/19/18 at 9:02 am to
quote:


The cultural impact in the 80s was pretty big on fashion. Movies TV etc.


I said mid 90s to early 00s but I misspoke- The cultural impact I was alluding to actually started in the early 90s with real world ushering in reality tv, beavis and butthead, and mtv popularizing and glorifying gangster rap. The real world success led to more reality, dating and real-life type programming.

The late 90s was a perfect storm of pop music for MTV- boy bands, Eminem, Britney Spears, and angry music (limp bizkit, etc.). There was a genre for everybody, thus TRL was so popular, as was the music awards.

Posted by Baloo
Formerly MDGeaux
Member since Sep 2003
49645 posts
Posted on 9/19/18 at 10:11 am to
quote:

That depends in part on what you mean by biggest. I do agree that was probably the ratings peak, as someone mentioned demographics plus cable wasn’t available in some places including NYC until the late 80s and of course cable has declined since.


Yeah, I think the ratings peak was the early 00s, but the cultural peak was probably earlier. MTV was a game changer. We didn't have MTV growing up, and I would ride my bike to my friend's house so I could watch the Thriller video. If we're talking "the MTV Era," we're likely talking about the mid 80s to early 90s. Does, say. Madonna, become the star she became without MTV?

I do think there's a tendency to over-romanticize early MTV. There wasn't a very deep catalog, and they played the same videos over and over. And lots of them were BAD. It wasn't until the mid/late 80s that bands got the video formula down. And MTV also realized playing 24 hours of videos gets boring. You need programming, too. I do like that early 90s mix of classic video shows (Yo! MTV Raps, Headbanger's Ball, 120 Minutes...) while also having classic shows like Liquid TV, The Real World, and all of their standup specials.

With no shows, all videos gets boring. Both having no videos ruins what was special about them. There's a sweet spot in the middle.
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