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re: Under Armour
Posted on 9/4/18 at 9:47 am to Landmass
Posted on 9/4/18 at 9:47 am to Landmass
Because when the company was founded he wanted a recognizable toll-free number.
LINK
Both Nike and UA are incredible start-up stories.
quote:
"Oh, and the reason we added the 'U' in 'Armour' is that I was skeptical at the time about whether this whole internet thing would stick," Plank told The Post. "So I thought the phone number 888-4ARMOUR was much more compelling than 888-44ARMOR. I wish there was a little more science or an entire marketing study behind it, but it was that simple."
LINK
Both Nike and UA are incredible start-up stories.
This post was edited on 9/4/18 at 9:49 am
1
Posted on 9/4/18 at 9:50 am to Golfer
Yeah, I'm amazed at what this guy made from a business started in a basement and selling clothes out of the trunk of his car. This is the American dream for sure.
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