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re: Did Yeti just accuse the NRA of melting like a bitch?
Posted on 4/23/18 at 3:51 pm to TigerBait1971
Posted on 4/23/18 at 3:51 pm to TigerBait1971
quote:
3 days to correct?
Reportedly, they sent this to their dealers over the weekend:
quote:
“Truth is, we did not cut ties with the NRA or the Friends of the NRA. We changed the structure of our discount program to better align it with the business. I’m not happy that the NRA would choose to mischaracterize and sensationalize this. Know that we do support the Second Amendment, gun owners and their pursuits. Please stick to these talking points publically and feel free to point out your own experience with our brand and people. See below: As you know, YETI was built on a passion for the outdoors and, as we always have, YETI continues to actively support hunters, anglers, and the broader outdoor community. We believe in the Second Amendment and the Constitution of the United States. Recently, we made a number of business, pricing and dealer decisions to simplify and clarify our product distribution. Based upon these, we ended a wide range of legacy vendor programs, which affected a number of different organizations. The conclusion of these programs in no way impacts our ongoing support of our consumers’ passions, as YETI continues to work with many organizations that promote the conservation and management of wildlife and habitat restoration.”
Posted on 4/23/18 at 4:06 pm to Green Chili Tiger
But meanwhile they were getting ripped apart on social media for the entire weekend.
If YETI is telling the truth here, then whoever is in charge of their PR/marketing should be fired for allowing all this backlash to fester for 3 days and not issuing a statement to set the record straight ASAP once the NRA statement came out on Friday.
The fact that they waited so long to publicly respond makes it seem like the NRA statement is more accurate and YETI was caught off guard by the level of backlash they got and is in damage control mode.
If YETI is telling the truth here, then whoever is in charge of their PR/marketing should be fired for allowing all this backlash to fester for 3 days and not issuing a statement to set the record straight ASAP once the NRA statement came out on Friday.
The fact that they waited so long to publicly respond makes it seem like the NRA statement is more accurate and YETI was caught off guard by the level of backlash they got and is in damage control mode.
Posted on 4/23/18 at 8:03 pm to Green Chili Tiger
I don’t buy $400 coolers to keep my beer cold for 2 weeks.
However, someone at the Yeti marketing/sales team should have had the situational awareness to know “hey guys, let’s postpone this realignment for 12 months with regards to the NRA because it’s going to be misinterpreted right now.”
No one did that, clearly. Yeti should consider what it’s marketing team is actually doing with their time.
However, someone at the Yeti marketing/sales team should have had the situational awareness to know “hey guys, let’s postpone this realignment for 12 months with regards to the NRA because it’s going to be misinterpreted right now.”
No one did that, clearly. Yeti should consider what it’s marketing team is actually doing with their time.
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