The Only Thing Atlanta Got Correct..

??? Did you read the article? It clearly says they made more money by lowering prices.

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fans spent 16 percent more.

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prices lowered by 50 percent

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yeah, we're going to need a calculator and see the maf here, not just some vague fluff piece.

They didn't buy 16% more food. It's saying they spent 16% more money than last year.

The problem is that it doesn't take into account food costs and how much they spent on that last year vs. this year.

So in the end this still likely cost them money rather than making more money. You can't look at revenue without looking at cost. Was there a profit increase or decrease?

Get a life

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116 hotdogs

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I agree with the idea behind your example, but it was the money spent that makes up the 16%, not the food.

So if fans spent $400 on hotdogs last year (100 hotdogs), they spent $464 this year (~155 hotdogs).

So the food cost would be $200 last year vs. ~$310 this year.

They made $200 last year and only ~$154 this year.

So based on this example, they lost money with the new pricing vs. the old pricing, but without seeing actual food costs for each year we can only assume this holds.

I understand that my example isn’t perfect which is why I asked for the profit change in my first post. Sales don’t tell the whole story in a business.

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The Only Thing Atlanta Got Correct..

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Posting a blind link without any context?

Bloomberg has a more in-depth article and 6-minute interview with the vendor's CEO.

Overall profits were down, but were offset in other ways. On average 6,000 more fans came in early, there was no last minute rush through security gates, sales by end of 1st quarter exceeded sales for the whole game the prior year, and merchandise (non-food) sales were up 88%. As evidenced by the dead horse concession rants on the Tiger Rant, a miserable concession experience can lead fans to watch from the couch next time - reason enough to try something new (you know, like listening to fans).

Bloomberg

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They also bought more food -- sales were up 53 percent -- and each fan spent, on average, 16 percent more on concessions. It wasn’t enough to offset the drop in prices, though. The team made less on concessions in 2017 than it did the year before, according Steve Cannon, chief executive officer of AMB Group, the company through which Blank owns the team.

“Sure, we could shake out a few more dollars of margin under the old model, but we believe that the direction we’ve taken, given all the other positive benefits, is the bigger revenue play, period,” Cannon said.

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I used to go to the Atlanta games and would get a coke at the most! Last time I went to a game, I got a hot dog, nachos, and a coke...and treated my son to the same. The value was the biggest factor.