Parish Brewery new blog post - Limits + Brewery Production Survey Data

parish blog post



Our brewery is fortunately in a spot where our beer is popular enough to warrant, in some circumstances, a limit on how much beer a customer can buy. There is a lot of discussion on this subject on the internet recently and I wanted to chime in and explain why we limit. See, when we release something highly in demand that we don't produce on the regular, we will inevitably run out of supply. The two important questions are how soon do we run out and who misses out on the beer when we run out? If we release a special beer, we will have folks drive to the brewery from Texas to Florida to pick up the beer. Most come from closer locales from Lake Charles to NOLA. The point is that there are a ton of people coming to the brewery from out of town on the day of a beer release. How badly would it suck to drive from NOLA to the brewery (2.5 hours away) to be there for when the brewery opens at noon, wait in a line, only to find when you get to the register the beer you came for has sold out?

Let's suppose that we had no limit on the upcoming release of DDH Opus Vert crowlers at the brewery. We would sell out in about an hour or less as a few people would buy lots of them, likely to either haul back to someplace like Houston or NOLA or to trade for beers from other parts of the country. Most people who came the day of the release would get zero crowlers. If you weren't probably one of the first 50 in line, you would get nothing. That would suck. The brewery would sell the same amount of beer, but it would truly blow for a lot of consumers and fans who support us. So we have the limits in place to try and get the beer in as many hands as possible and to at least try and have beer available for the folks who show up to the release. Even with a limit, the beer may not last more than a day or more than a few hours, but at least more people get taken care of, especially folks from out of town who drive all the way here at least get their hands on some of what they want, worst case scenario.