re: Who is the most popular athlete in America RIGHT NOW?

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LeBron James sits atop the list of America’s favorite sports stars. This will hopefully provide some degree of comfort as, while he clearly has plenty of supporters, he also leads a less desirable category: when asked to name their least favorite sports star, James tops that list as well.

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quote:

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According to Nielsen’s N-Score (a measure of entertainers’ marketability), each of the top five athletes named above – with the exception of Aaron Rodgers – is known by at least 75% of Americans. Among the group, Michael Jordan has the highest awareness at 88%, followed by LeBron James at 76%, while 75% are aware of both Stephen Curry and Tom Brady. Although Aaron Rodgers is known by a lesser 46% of Americans, he’s still 70% more recognizable than the average football player.

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Poll shows that LeBron currently tops the list but is also the least liked. Like I said, it could go either way and if you have LeBron on top it's not by a large margin.