re: Are college football rivalries still important?

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I don't know, national championships, games against highly ranked teams, the playoffs, having 4 or 5 strong power conferences, the adoption of 9 conference games across the board

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NC's don't have anything to do with rivalries first off. Neither do games against highly ranked teams.

If you are saying consolidate conferences, then I am not sure what to tell you because you will in fact inherit some subpar teams which goes against the highly ranked opponents piece.

I think your only real argument is the 9 conference game setup. Is that the underlying premise for this thread?

Rivarly week is pretty much the largest week of the year in the regular season for many reasons and if you made that week into a ton of A&M vs Syracuse etc. it would matter a ton to the entire football world.