re: RTIC coolers (knock off Yeti)

They are probably made in the same factory. Yeti is probably not relying on the patent office but rather their agreement with the factory in China. Yeti is just probably making a substantial markup because they could and need to with the way there distribution network is set up. Rtic is online sale only from them to you so there overhead is not that much...they will ride the yeti advertising world at a fraction of the cost and make mad profits. Yetis cups and whatnot are so pricy because they work fricken good and don't have much competition....so they charge. Look for them to have price adjustments if Rtic sticks around. Probably some " New design" that they can magically make cheaper....and they will add a easy open handle.