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re: How much Push does Spieth's win give UnderArmor in the golf apparel bidness?
Posted on 6/22/15 at 9:25 am to JGTiger
Posted on 6/22/15 at 9:25 am to JGTiger
Kevin Shanks started UA in 96.....in his moms basement. No cash or investors. He maxed out every CC he had to $40,000 to develop the dry fit technology. Drove up and down the east coast trying to make sales for almost a year. First decent sale was to Georgia Tech for $17,000 late in 96.. Got some momentum and kept on. Warner Bros contracted UA in 99 to design uniforms for Any Given Sunday and The Replacements movies. More traction. "Protect This House" marketing caimpaign in 03 was the brilliant slogan he needed to make the leap. Has been growing like wildfire since.
Now, everybody has their own moisture wicking , breathable product with some trademarked name. Nike uses "Dry Fit." All of them are made in China. The big boys own their factories in China and have complete control of all costs and logistics. Smaller companies or those just starting out buy from one of 100s of manufactures who do private label by order. The biggest drawback there is you are at the mercy of a company half a world away who is doing orders for so many different clients.
I have spent the last half year getting ready to start my own brand of athletic apparel. I have trademarked several logos and marketing slogans. Will be happy if I am half as successful as Kevin has been over 19 years. I have a five phase growth plan that spans 15 years and I am getting ready to hit the road (literally) with my phase I initiative. Wish me luck.
Now, everybody has their own moisture wicking , breathable product with some trademarked name. Nike uses "Dry Fit." All of them are made in China. The big boys own their factories in China and have complete control of all costs and logistics. Smaller companies or those just starting out buy from one of 100s of manufactures who do private label by order. The biggest drawback there is you are at the mercy of a company half a world away who is doing orders for so many different clients.
I have spent the last half year getting ready to start my own brand of athletic apparel. I have trademarked several logos and marketing slogans. Will be happy if I am half as successful as Kevin has been over 19 years. I have a five phase growth plan that spans 15 years and I am getting ready to hit the road (literally) with my phase I initiative. Wish me luck.
Posted on 6/22/15 at 9:33 am to Dick Leverage
quote:
Will be happy if I am half as successful as Kevin has been over 19 years.
You'll be happy as a multi millionare soon to be billionare?
You don't say.
Good luck nonetheless. Find your niche and exploit it.
This post was edited on 6/22/15 at 9:34 am
Posted on 6/22/15 at 9:39 am to Dick Leverage
quote:
I have spent the last half year getting ready to start my own brand of athletic apparel. I have trademarked several logos and marketing slogans. Will be happy if I am half as successful as Kevin has been over 19 years. I have a five phase growth plan that spans 15 years and I am getting ready to hit the road (literally) with my phase I initiative. Wish me luck.
Under Armour was originally called Body Armour and he couldn't get a trademark for it. His brother or friend asked how his Under Armour stuff was going on accident and Kevin Plank liked it so much he immediately went off to apply for a trade mark.
He actually used the british spelling because he wanted the phone number to be 1-800-4ARMOUR instead of 44ARMOR. No joke, he said he wasn't sure if that internet thing was going to catch on.
![](https://images.tigerdroppings.com/Images/Icons/IconLOL.gif)
Good luck but its pretty black and white, people aren't half as successful, they are just successful or not. He had an in at Maryland, that helped him tremendously.
This post was edited on 6/22/15 at 9:40 am
Posted on 6/22/15 at 9:41 am to Dick Leverage
quote:
ill be happy if I am half as successful as Kevin has been over 19 years.
Posted on 6/22/15 at 9:44 am to Dick Leverage
When your company makes it big, please make a dry-fit type hat that is unstructured. Nobody fricking does this and it is ruining my headwear life.
Posted on 6/22/15 at 9:59 am to Dick Leverage
Can't wait for that Dick Leverage flat bill ![](https://images.tigerdroppings.com/Images/Icons/IconPimp.gif)
![](https://images.tigerdroppings.com/Images/Icons/IconPimp.gif)
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