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re: The Doritos Locos Tacos helped create 15,000 jobs

Posted on 4/16/13 at 7:09 pm to
Posted by Lester Earl
Member since Nov 2003
278663 posts
Posted on 4/16/13 at 7:09 pm to
I'm on a soapbox because more jobs have been created?

You say it's only a win for Taco Bell? People are provided jobs that they otherwise could probably not land. It's not about quality of food, or devaluing the culinary arts (wtf). It's much bigger than that. It's people's livelihood.

It's selfish to say what you are saying.
Posted by Rohan2Reed
Member since Nov 2003
75674 posts
Posted on 4/16/13 at 7:13 pm to
can't believe Yum Brands closed at 66 today. it was almost 10 points higher back in December? when was the Locos Taco released? with reportage of such high growth you'd think Yum would be higher. I might pull the trigger on it if it drops to 60.
Posted by Mike da Tigah
Bravo Romeo Lima Alpha
Member since Feb 2005
58943 posts
Posted on 4/16/13 at 7:17 pm to
quote:

It's selfish to say what you are saying


No, it really isn't when you understand my point.

People will spend money on what is important to them. If food is more important than entertainment for example, more will go toward food than entertainment, and jobs are created and maintained by that flow of money. We may not create 15k minimum wage jobs people cant pay their bills off of, but maybe we create 7.5k quality jobs where the art of cooking is rewarded as is our mouths as consumers.

It all boils down to our priorities, and that's one reason why the rich get richer in foodie areas, and the poor remain poor and are left scratching their heads why their food options stink.

Believe me... If food in BR for example was the LSU Tigers, we would never settle for Taco Bell.



Posted by BilJ
Member since Sep 2003
158781 posts
Posted on 4/16/13 at 7:50 pm to
Regardless of what you think of the product, it was a genius marketing ploy by Taco Bell, it created a huge buzz and boosted the hell out of sales, then got the same wave again by waiting to introduce the cool ranch months later.

Haven't tried one yet
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