re: Sign in here if you bought shares of FB

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After advertising, a user fee (which would kill it, imo) and selling users' preferences to vendors, what are the other ways?

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It has already begun, but Facebook can basically become the "portal" through which people access the internet and everything they do on the internet. Instead of having to login everywhere you go, your facebook would be the only username and password you would need.

If facebook wanted to, it can start offering its own services already provided by other websites like ebay, dating, gaming, hulu, message boards, news, networking, etc. It could become a "one stop shop" for internet users who spend most of their time on facebook anyway and who would appreciate the ease and functionality of not having to register for every new website with a new username and password. Facebook users would be able to facebook chat and receive facebook notifications on the same webpage that they do everything else on the internet, so there would be no need to go "check" your facebook for updates.

Once people believe they need or really want facebook as a "one stop shop" for the internet, just how so many believe they need facebook now for their social lives, they will be willing to pay for its services IMO.

Not saying this is going to happen, but I see the potential there if that's where it wants to go.