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Message
Keeping Our SEC Eyes On The Target -->$$$ Via Markets/TV
Posted on 9/22/11 at 2:07 pm
Posted on 9/22/11 at 2:07 pm
Based purely on the #s ($$), these would be the 4 adds (alphabetically):
(with state rank, population, key city TV market rank and # of households):
Missouri (#18 6.0MM) - KC #32 941K & StL #21 1.3MM
North Carolina (#10 9.6MM)- Charlotte #24 1.15MM & Raleigh/Durham #26 1.11MM
Texas A&M (#2 25.1MM) - DFW #5 2.54MM, Hou #10 2.12MM & SA #37 830K
Virginia or VA Tech (#12 8.0MM) - DC #9 2.34MM
Adding Missouri, UNC, TX A&M, & UVA or VaTech increases the SEC footprint population base 83% (or 48.6MM) from the current 58.9MM to 107.5MM, while staying contiguous.
These are all decent basketball, baseball and academic adds too. Their interest in college football would spike upwards once included with the best.
Of course adding just OU (i.e. no Okie Lite) would isolate UTexas and limit the PAC's future options in one fell swoop, we/SEC and they/OU have to see this. They, along with FSU, are the national brands in play.
Adding Clemson, Ga Tech et al would be more about emotion, the past, and culture to some extent. Slive is about business and the future.
We are headed to 16 team superconferences and want to stay ahead of the curve - allowing our current on the field success translate to increased per member TV $$ contracts and further the brand.
(with state rank, population, key city TV market rank and # of households):
Missouri (#18 6.0MM) - KC #32 941K & StL #21 1.3MM
North Carolina (#10 9.6MM)- Charlotte #24 1.15MM & Raleigh/Durham #26 1.11MM
Texas A&M (#2 25.1MM) - DFW #5 2.54MM, Hou #10 2.12MM & SA #37 830K
Virginia or VA Tech (#12 8.0MM) - DC #9 2.34MM
Adding Missouri, UNC, TX A&M, & UVA or VaTech increases the SEC footprint population base 83% (or 48.6MM) from the current 58.9MM to 107.5MM, while staying contiguous.
These are all decent basketball, baseball and academic adds too. Their interest in college football would spike upwards once included with the best.
Of course adding just OU (i.e. no Okie Lite) would isolate UTexas and limit the PAC's future options in one fell swoop, we/SEC and they/OU have to see this. They, along with FSU, are the national brands in play.
Adding Clemson, Ga Tech et al would be more about emotion, the past, and culture to some extent. Slive is about business and the future.
We are headed to 16 team superconferences and want to stay ahead of the curve - allowing our current on the field success translate to increased per member TV $$ contracts and further the brand.
5
Posted on 9/22/11 at 2:11 pm to SwatMitchell
FWIW, I'm pretty confident at this point that the SEC is not going to 16.
14....yes. 16....not for a good long while.
14....yes. 16....not for a good long while.
Posted on 9/22/11 at 2:20 pm to JPLSU1981
UNC is a pipe dream. I wish it would happen, but just don't see it.
Posted on 9/22/11 at 2:22 pm to JPLSU1981
I think the SEC has to grab one more team from the east side of the country...and stop at 14. 14 teams is the only way to not mess up scheduling. We don't want a situation where you aren't playing a team for 10+ years...
Posted on 9/22/11 at 2:26 pm to TopWaterTiger
I think we add FSU and are done. Why FSU they will bring better tv ratings around the country, than missou. SEC plays on a national stage in football and you tell me how many football programs are a bigger national brand than FSU that are possible SEC programs. I can only think of two OU and UT neither will join SEC....
Posted on 9/22/11 at 2:28 pm to SwatMitchell
UNC is basketball and basketball. The old blue bloods don't want any part of the SEC. Your best shot at this market is NCState and even that is a hard sell. (I do think they would make a nice addition.)
Posted on 9/22/11 at 2:30 pm to HooDooWitch
Posted on 9/22/11 at 2:31 pm to JPLSU1981
quote:
FWIW, I'm pretty confident at this point that the SEC is not going to 16.
14....yes. 16....not for a good long while.
That would be fine, I like 12 teams too, even 10 worked from a fan's perspective. We just don't want the others (ACC, B1G, PAC) getting to 16, which seems to be the magical target, with better acquisitions and leave us all the scrubs/dregs.
Plus, we may not be back to back to back... BCS champs in the years to come. I don't see a huge dropoff due to the SEC fertile recruiting territory, but we are clearly the top dog on the field now and need to work to preserve this position in the future, particularly money/market/facilities wise.
Posted on 9/22/11 at 2:36 pm to SwatMitchell
What about Maryland/Navy?
Posted on 9/22/11 at 2:42 pm to HooDooWitch
quote:
UNC is basketball and basketball. The old blue bloods don't want any part of the SEC. Your best shot at this market is NCState and even that is a hard sell. (I do think they would make a nice addition.)
Definitely, UNC is probably too tough a get --> basketball and Duke and Tobacco Road...
NC State would be plenty fine (big, some history/name, decent academics), football is ultimately the driver and no NC school has a really huge edge on the others gridiron-wise.
Posted on 9/22/11 at 2:44 pm to baytiger
quote:
What about Maryland/Navy?
I believe that they want to stay contiguous, Missouri continues to get lots of play for this reason.
Posted on 9/22/11 at 4:38 pm to SwatMitchell
quote:Oh, I see. It's all about money now. I used to think the SEC was about producing the best football (and other sports) product possible, and filling stadiums with rabid fans, and marketing the brand name SEC as well as the various component teams. Then the money and media contracts followed. That was the formula that got us to the top. The other one, the dollar trail to tv revenues requires a selling of the soul to the networks. Is that where we are now? Is that what we want? Really?
Keeping Our SEC Eyes On The Target -->$$$ Via Markets/TV
Posted on 9/22/11 at 4:53 pm to JPLSU1981
quote:
FWIW, I'm pretty confident at this point that the SEC is not going to 16.
14....yes. 16....not for a good long while.
this very well may be the case and the PAC 12 rejection of the 4 big 12 teams seems to support your statements BUT what i am witnessing is a frenzy of posturing based on a fear of being left out. everyones want multiple options so they can make the most profitable landing possible. it is funny but it really is sickening in a way. colleges, COLLEGES, academic institutions that sponsor amateur sports acting like scared whores trying to find the best pimp. it really proves what college football has become; a money game. one school moving conferences started this latest adventure. talk about an environment of insecurity. any school in the big 12, big east and possibly the acc (they sure think so) is in danger of being left "home alone" causing their athletic budget to crumble.
so this is so long. my point is your confidence that the sec will stop at 14 doens't reassure me at all. this frenzy will be revisited and i expect the sec will "go hunting" when it does. it almost seems like it's out of control and college football is going to have 16 team superconferences whether it want to or not.
Posted on 9/22/11 at 5:12 pm to LSU GrandDad
Jaw you are right! SEC gets high ratings nationally because we are good. Mizzo=Tulane in ability, when did we let teams like that in the sec? They are bad in every sport! But very sub par in football. 
Posted on 9/22/11 at 5:20 pm to gotygers
Mizzou would have one of the five best teams in the SEC in hoops...not so sure about baseball.
In football, they would be in the middle.
In football, they would be in the middle.
Posted on 9/22/11 at 7:45 pm to Chicken
quote:
Mizzou would have one of the five best teams in the SEC in hoops...not so sure about baseball.
In football, they would be in the middle.
Personally I can stand basketball. They can take that noise to the ACC. Football and Baseball is where the quality sports entertainment is.
Posted on 9/22/11 at 9:25 pm to JawjaTigah
quote:
Oh, I see. It's all about money now. I used to think the SEC was about producing the best football (and other sports) product possible, and filling stadiums with rabid fans, and marketing the brand name SEC as well as the various component teams. Then the money and media contracts followed. That was the formula that got us to the top. The other one, the dollar trail to tv revenues requires a selling of the soul to the networks. Is that where we are now? Is that what we want? Really?
You're assuming we're "starting over" and are putting tv contracts before the others. But it's circular:
1. Pour money into conference programs.
2. Win games, made possible by things that money buys
3. Increase your brand value by exposing it the masses, made possible by winning
4. Upgrade your tv contracts by pointing out your brand value has increased due to a larger following
5. Return to number 1
We're at 3, trying to increase the value of our brand by adding followers. Playing good football necessarily preceded this.
This post was edited on 9/22/11 at 9:27 pm
Posted on 9/23/11 at 6:42 am to SwatMitchell
Not that your figures aren't correct it's just that expansion is truly unnecessary. Everybody just stay put, work out equal revenue sharing and college football will be just fine with all of its rivalries intact!
It's fine to play A&M every now and again for a few years or Missouri but to add them to our conference full time is just not a fit. I've said it before and I'll say it again, the SEC needs to add no one to remain the best conference in college football. People around the country tune in to watch the SEC because it's the SEC and plays the best football in the country! Keep winning the BCS more often than not and you have all the leverage you need when it comes to TV contracts and more money to contribute to each school rather than having to spread it among schools who never win anything like A&M and Missouri. As someone pointed out the other day, an LSU/Alabama game is a much larger national game from small market states than a Rutgers/Northwestern game which come from very large TV markets. College football actually defies the big market/small market arguments. Texas A&M may have a large following in Texas but when do you see interest nationwide for Texas A&M, a school no one talks about outside of Texas?
The SEC, by having the most BCS wins and regularly putting on rivalry games amongst its ranked teams has all the leverage it needs without expansion. Adding A&M and Missouri or West Virginia will do nothing to make this conference better for college football.
It's fine to play A&M every now and again for a few years or Missouri but to add them to our conference full time is just not a fit. I've said it before and I'll say it again, the SEC needs to add no one to remain the best conference in college football. People around the country tune in to watch the SEC because it's the SEC and plays the best football in the country! Keep winning the BCS more often than not and you have all the leverage you need when it comes to TV contracts and more money to contribute to each school rather than having to spread it among schools who never win anything like A&M and Missouri. As someone pointed out the other day, an LSU/Alabama game is a much larger national game from small market states than a Rutgers/Northwestern game which come from very large TV markets. College football actually defies the big market/small market arguments. Texas A&M may have a large following in Texas but when do you see interest nationwide for Texas A&M, a school no one talks about outside of Texas?
The SEC, by having the most BCS wins and regularly putting on rivalry games amongst its ranked teams has all the leverage it needs without expansion. Adding A&M and Missouri or West Virginia will do nothing to make this conference better for college football.
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