If the Big-10, Big-12 and the Pac-10 are so smart...

i bet the big 10 stays big 10 they just dont care

The Big Ten had 11, now 12
The Big XII had 12, now 10
The Pac-10 had 10, now 11
Don't hey teach math any more?

AS noted elsewhere - schools of higher (l)earning.

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The Big Ten isn't a conference, it's not a set of schools, it's a brand, an institution, if you will. It will not and should not be renamed.

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thoughtful, logical and wrong...reminds me of something Obama would rationalize

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The Big Ten isn't a conference, it's not a set of schools, it's a brand, an institution, if you will. It will not and should not be renamed.

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so the marketing is more important than the actual Union of schools?

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so the marketing is more important than the actual Union of schools?

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No, I was kidding. But, in all seriousness, the Big Ten, while obviously a conference dedicated to prestigious academics and athletics ( ) is a brand, too, and really shouldn't be renamed.

While they're not looking for necessarily an "increase" in academics, they are refusing to take teams with bad academics (at least the Big Ten is). For example, look at WVU. Solid football program. Just made the Final Four in b-ball. Markets, while not terrible, aren't great, but neither are Nebraska's. Their academics suck, though. Pitt is about the same level as WVU, athletically. I'd argue they'd bring in less markets than WVU (since Pitt is mostly pro sports/PSU territory). Yet, while I highly doubt they'll receive a bid, they've been in the discussion this whole time. WVU never has been. Pretty interesting.