Golf Companies greatest marketing campaigns

Golf's greatest innovators were Karsten, Eli Callaway and Barney Adams.

Their genius was paramount in growing the game. Marketing golf equipment was so narrowed in focus before these guys, below are some of my favorites.

My favorite all time - TaylorMade with the Original One metal wood made out of Pittsburg Persimmon.

Callaway - with the Big Bertha named after the famous WWII tank.

Ping - With Karsten following the PGA Tour stops in his car to push his putters and later the Eye 2's. Talk about grass roots marketing. Later he would only sell his equipment throw green grass accounts.

Cobra - with the Baffler woods and the hump iron shafts.

The Ginty - for you old guys, a wooden head fairway wood with a lead keel sole.

Wood Brothers - with the Texan and Kool Kat woods, small company that took hold and went nationally and on Tour.

Odyssey - Bob Rossi, his great vison about inserts turned the putter world upside down.

Yonnex - the first carbon wood, brilliant move by the company to sign Mickleson out of college. Mickleson did with his first Tour event win Ping Eye 2 irons.

Thoughts on others...