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NIL Revenue Sharing; is this a thing?
Posted on 12/3/25 at 2:56 pm
Posted on 12/3/25 at 2:56 pm
I heard some FB Show Hosts discussing this the other day and couldn’t understand how it works. Do other teams get our donations? Any education would be appreciated. TIA.
2
Posted on 12/3/25 at 2:59 pm to RCDfan1950
NIL - monies given to student athletes in exchange for use of their name, image, likeness etc. for advertisements and what not from people on the outside (3rd parties). Not capped.
Rev Share - bucket of money controlled by the university, and divided across all sports by %s. Capped.
Rev Share - bucket of money controlled by the university, and divided across all sports by %s. Capped.
This post was edited on 12/3/25 at 3:00 pm
Posted on 12/3/25 at 3:10 pm to MicahTiger
quote:
NIL - monies given to student athletes in exchange for use of their name, image, likeness etc. for advertisements and what not from people on the outside (3rd parties). Not capped.
generally curious, with this being required to be passed by some clearing house, there is still no cap on these? i guess its all in how its structured/paid out.
Posted on 12/3/25 at 3:43 pm to caliegeaux
quote:
generally curious, with this being required to be passed by some clearing house, there is still no cap on these?
It has to be a legitimate exchange of value to survive the scrutiny of the Deloitte clearinghouse. You can no longer just pay some kid $10 million for a local commercial or billboard. Deloitte has estimated that it would have rejected 70% of historical "NIL" deals. So NIL does not have a fixed cap, but it's effectively capped by market dynamics.
Posted on 12/3/25 at 3:46 pm to caliegeaux
Can't cap NIL money. It's illegal and they'd get sued if they tried. That's where you funnel the money to boosters. This is how rich schools like LSU will do it. Find boosters with legitimate businesses, funnel money to boosters, NIL sponsor them uncapped unregulated, profit.
Posted on 12/3/25 at 4:03 pm to DmitriKaramazov
quote:
but it's effectively capped by market dynamics.
You and I know what we'd likely get paid to be in a car commercial, but who sets the market for what a collegiate athlete can make for doing a car commercial?
In absence of an established market, the first to do it are the ones that set the market. Eventually some level headedness comes back around and with enough data collected, a baseline can be set, but I don't see how they do this in college football without picking some arbitrary number.
And once they do cap NIL spending, it'll just roll back to the old system of paying under the table.
Posted on 12/3/25 at 5:56 pm to Mister Baiting
Thanks fellas, but I’m still confused. I’ll settle for our big money boosters handling the ‘red tape’.
Looking like a banner day! So glad to have Kiffin at the helm.
Looking like a banner day! So glad to have Kiffin at the helm.
Posted on 12/3/25 at 6:13 pm to Mister Baiting
quote:
You and I know what we'd likely get paid to be in a car commercial, but who sets the market for what a collegiate athlete can make for doing a car commercial?
In absence of an established market, the first to do it are the ones that set the market. Eventually some level headedness comes back around and with enough data collected, a baseline can be set, but I don't see how they do this in college football without picking some arbitrary number.
And once they do cap NIL spending, it'll just roll back to the old system of paying under the table.
They can hire a marketing company to provide an estimate of the fair market value by comparing what celebrities and athletes were paid in the past.
Posted on 12/3/25 at 6:35 pm to RCDfan1950
Under House, the revenue sharing component is not sharing between different schools. A school's athletic revenue can be shared amongst all eligible athletes at that particular school. 20.5m in '25
Revenue sharing is not NIL. NIL is a separate income opp for individual athletes.
Google is your friend: NCAA house revenue sharing
Revenue sharing is not NIL. NIL is a separate income opp for individual athletes.
Google is your friend: NCAA house revenue sharing
Posted on 12/3/25 at 6:39 pm to Mister Baiting
quote:For now, they could just compare it to other instances where a “celebrity” was featured in a marketing campaign. I wouldn’t say it’s the market because that could hypothetically never be capped
who sets the market for what a collegiate athlete can make for doing a car commercial?
Posted on 12/3/25 at 7:11 pm to DmitriKaramazov
It’s been a while since a read it, but I believe NIL deals for less than $600 don’t have to go through the clearinghouse. There were quite a few of the initial deals submitted to the clearinghouse that were rejected. Some for payments in excess of market value, but most because of technical problems with the application/contracts, etc. Those were given a chance to resubmit. I think since then I read a much higher percentage of the deals have been approved.
Posted on 12/3/25 at 8:23 pm to friendlyobservation
What you described sounds like money laundering, that would be illegal, right?
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