Disney+ to start releasing AI generated short form content from users

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Don’t want to wait until 2027 for Frozen 3? Soon, you may be able to make your own.

On the company’s fourth-quarter and full-year 2025 earnings conference call, Disney CEO Bob Iger said Disney+ is “in the midst of rolling out the biggest and the most significant changes — from a product perspective, from a technology perspective — since we launched the service in 2019.”

Changes will include games — or at least “a number of game-like features” — on Disney+ through its agreement with Epic Games, he said. (The Epic Games deal is actually more about Disney IP being used on Epic’s platform.) And there will also be gen-AI short-form user-generated content (UGC) on Disney+ in the future.

“The other thing that we’re really excited about, that AI is going to give us the ability to do, is to provide users of Disney+ with a much more engaged experience, including the ability for them to create user-generated content and to consume user generated content — mostly short-form — from others,” Iger continued.

It sounds a bit like Disney plans to encroach on Open AI Sora’s territory. (Or maybe it will just use Sora 2…)

A bit later in the call, Iger said that Disney had “productive conversations” with unnamed AI companies, and that he hoped the studio giant could reach an agreement that would also “reflect our need to protect the IP.”

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