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re: Ford lost $40K on every EV it sold

Posted on 4/25/24 at 1:28 pm to
Posted by dallastigers
Member since Dec 2003
5789 posts
Posted on 4/25/24 at 1:28 pm to
quote:

The EV unit, which Ford calls Model e, sold 10,000 vehicles in the quarter, down 20% from the number it sold a year earlier. And its revenue plunged 84% to about $100 million



Selling 10,000 vehicles and only getting $100 million in revenue from the sales seems off.
Posted by GoIrish02
Member since Mar 2012
1391 posts
Posted on 4/25/24 at 2:23 pm to
FYI Ford incurred a $9,000,000,000 loss last year on EVs, the loss per vehicle was around $(70,000). This quarter it's only around $(40,000) per vehicle. The net revenue numbers are always going to be terrible for EVs both because they sell terribly and the huge capital expenses.

$100,000,000 in revenue from 10,000 vehicles has to include the impacts of all those factors (huge capital expenses, poor and declining sales, probably substantial incentives/price cuts to sell cars no one wants, etc.) Ford likely doesn't want to show the world how much each factor affects the total number.

Tesla has big capital expenses but their sales have gone up over time, that's not happening for any other auto maker. Ford is a long way from profitability and the EV switch has Ford on the brink.
Posted by LSUFanHouston
NOLA
Member since Jul 2009
37311 posts
Posted on 4/25/24 at 3:02 pm to
quote:

Selling 10,000 vehicles and only getting $100 million in revenue from the sales seems off.


Right, this is an average sale price of $10K.

My guess is this entire pile of information is off.
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