re: "American Society of Magical Negros" pulled after only 3 weeks

The way the system works is this film probably lost more than $40 million. For the first few weeks the screens get 50% or more, plus marketing on this film.

What this is essentially a charitable donation. The studio will take a huge write down on it, a d run it in syndication on all the black channels. Byron Allen will run it on his networks and after 20 years it will break even. This doesn't make it to screens without major studio backing. They know their audience. It was. Never meant for "Theater Audience". It was made for people who don't work and still watch television. All the while making some studio executives feel good about themselves.