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re: Netflix blows past Q4 subscriber targets, topping 260 million global subscribers
Posted on 1/23/24 at 3:52 pm to BlacknGold
Posted on 1/23/24 at 3:52 pm to BlacknGold
quote:
It’s interesting that it exceeded sub numbers but that didn’t really translate to higher than expected revenue. In fact it was less.
Guessing it was lower priced countries
I was trying to see what is driving this and it seems to be the cheap ad tier. So you have to sell a shite load more of that tier to reach your revenue goals.
2
Posted on 1/23/24 at 4:01 pm to dgnx6
quote:
I was trying to see what is driving this and it seems to be the cheap ad tier. So you have to sell a shite load more of that tier to reach your revenue goals.
They also added a cheap ad tier while raising sub prices and cracking down on sub sharing, I'm guessing some people dropped higher priced subs to pick up the ad tier instead.
Posted on 1/23/24 at 6:11 pm to dgnx6
quote:
So you have to sell a shite load more of that tier to reach your revenue goals.
The point of pushing the ad tier is that netflix makes more per person from the reduced sub price + the ad revenue than they do from subscribers paying the higher price.
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