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re: Peacock wildcard game was the most-streamed live event in US history
Posted on 1/16/24 at 10:35 am to Diseasefreeforall
Posted on 1/16/24 at 10:35 am to Diseasefreeforall
quote:
The “Peacock Exclusive Wild Card” game garnered 23 million total viewers
quote:
For comparison the Cowboys/Packers game had 40 million viewers.
So by streaming the game, they lost out on roughly 15 million viewers. Smashing success.
6
Posted on 1/16/24 at 10:38 am to Zanzibaw
quote:
So by streaming the game, they lost out on roughly 15 million viewers. Smashing success.
With userID sharing, probably not in reality. Eyes still watched the ads.
Posted on 1/16/24 at 10:43 am to Zanzibaw
quote:
they lost out on roughly 15 million viewers. Smashing success.
Did the 40M from packers game pay 5.99 to watch?
I think they’ll consider the $138M from monthly subscriptions a success
Posted on 1/16/24 at 11:05 am to Zanzibaw
quote:
For comparison the Cowboys/Packers game had 40 million viewers.
But half of that viewership are viewers the networks don’t want
Posted on 1/16/24 at 11:07 am to Zanzibaw
quote:
So by streaming the game, they lost out on roughly 15 million viewers. Smashing success.
it’s not that simple, Cowboys and Packers (especially Cowboys) are larger draws so it’s not fair to compare to that number.
less viewers but the added revenue from the subscriptions is the balance for profitability…the NFL sold the rights so they don’t care, it’s on NBC to break even with a pay per view/subscription WITh ads model (which is the unique aspect here) vs just over the air broadcast while selling ads
only NBC with their numbers will known if it’s a success or not, especially if there’s residual revenue from a certain percent that will continue to subscribe
Posted on 1/16/24 at 12:53 pm to Zanzibaw
quote:
So by streaming the game, they lost out on roughly 15 million viewers. Smashing success.
The linear TV model is dying a slow death. Sports are the only thing keeping linear TVs head above water.
Ultimately, it was probably a good bit of business to test the waters of streaming for future endeavors.
Posted on 1/16/24 at 2:31 pm to Zanzibaw
quote:
So by streaming the game, they lost out on roughly 15 million viewers. Smashing success.
23 million at $5.99/month is a lot of money. And they’re also banking on a ton of those forgetting to cancel and getting those monthly payments in perpetuity
This post was edited on 1/16/24 at 2:33 pm
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