re: What the heck is OM doing in the transfer portal that LSU isn't?

Not true. Because you can now transfer as often as you like, Ole Miss is building on a 50/50 model. They’ll still recruit in the Top 20 but their studs most years will be very highly paid transfers.

They have 2 billionaire plaintiff attorney alums and multiple plaintiff attorneys worth a half billion plus (including their collective founder) that will pay $10-20M per year in the aggregate for portal kids and never miss the money.

Kiffin has found the new model quicker than anyone and the big money from the school is all in.