re: Bud Light: Why the Right loses

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So a call was probably made, give UFC, Dana White, Kid Rock, and a bunch of other influencers a boatload of cash, in turn being the sheep back to drinking the goat urine again.

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I have a very different take on this. AB was a conservative company that was careless and let a contract marketing firm do the Dylan Tranny thing. The powers at AB were horrified by the whole thing, but we chose to make a stand on that particular issue and that particular product.

Unlike Gillette, whose CEO has said he is glad they became woke and that the lost business was worth it, AB has studiously avoided the fringe woke. They have suffered and repented. They can’t pay enough cowboys and ball players, lol.

The boycott was good and it worked, but the mission isn’t to drive Bud Lite out of existence; the mission is to use these boycotts to affect the behavior of most firms and get them out of the woke advertising business.

What would you do if your two kids were being bad, you disciplined them, then one straightened up and the other was still bad? Well, AB has straightened up. Gillette is still bad. Focus your ire on Gillette, J P Morgan Chase, and others that are pushing the woke envelope. I don’t drink beer, much less diet beer, but if I did I’d start drinking BL again.