re: Truck prices finally back down to Earth.

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Most new vehicles have about a 5%-7% markup between invoice and MSRP

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An old friend from high school is the CFO of a dealership group. He once said the there are two invoices for every vehicle. One is the delivery invoice that everyone refers to and there is another invoice that they receive that goes into the safe and very few people at a dealership ever see. The one in the safe is the real invoice. And he said that the dealerships are offered incentives by the manufacturer that. For instance if they sell 250 units of a particular model in the next 60 days, they would get a rebate back of a $1000 per unit. And he said that a dealership has a tremendous amount of overhead, they could not survive on making 5 % margins.