re: How much should a company truck affect your salary?

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To me it largely depends on what the policy is on personal use. If the company allows full personal use (meaning free to use however you want, beyond just your daily commute) then there is a lot more value than there would be with a company that strictly forbids using the vehicle for, say, vacations/trips.

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Sure. If my company truck replaced my personal truck, obviously that is more value.

But being able to use my company truck for just my commute is still a significant value. For one, it has increased the life of my personal truck, I fill up my personal truck like once every 2 months (I only drive it on the weekends), and at least for me, my company truck is a lot nicer than my personal truck