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re: Louisiana bottle plant shutting down due to Bud Light boycott
Posted on 7/2/23 at 7:03 pm to fallguy_1978
Posted on 7/2/23 at 7:03 pm to fallguy_1978
quote:
Agreed. AB probably needs to clean house of the US executive management that allowed this but I'm not sure they'll win many of those customers back either way. Talk about the most expensive marketing blunder in history.
New Coke wasn't this bad. I guess because they didn't offend anyone in the process and just had to switch back to the original formula.
This one will be studied in marketing classes for a long time.
4
Posted on 7/2/23 at 7:19 pm to LegendInMyMind
quote:
This one will be studied in marketing classes for a long time.
No it won't. It's why ideas like this continue to fail. Remeber the big push for Beyond Meat in 2022? Billions lost by McDonald's and Burger King and it just quietly went away after negligible sales.
As long as an idea is fashionable enough with coastal elites, it will get funded and implemented regardless of (to you and me) obvious financial losses.
Next will be electric vehicles, which are inconvenient and unaffordable for the vast majority of consumers.
Posted on 7/2/23 at 7:20 pm to LegendInMyMind
quote:
This one will be studied in marketing classes for a long time.
What university is going to allow the study of failed progressive ideals
Posted on 7/2/23 at 7:30 pm to LegendInMyMind
quote:
This one will be studied in marketing classes for a long time.
You assume AB InBev cares about their vendors or if they ever sell another Bud Light.
They are scoring virtue points with the WEF. AB’s response has been so bad, the ruining of the brand has to be intentional.
Posted on 7/2/23 at 7:44 pm to LegendInMyMind
quote:Widely believed that “new coke” was an advertising ploy to ultimately boost the original coke product. “Classic coke” was the transition back to simply “coke”.
New Coke wasn't this bad
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