re: If this ends up killing the Bud Light brand, what is a comparable precedent?

ET was more the straw that broke the camel’s back after people got burned on the shitty Pac-Man release and the market got flooded with 3rd party software which generally was crap unless it was made by Imagic or Activision.


Atari made their own bed on the third party stuff by pissing off all their talented programmers to the point where they jumped ship and made their own company, as all the Activision guys had been Atari programmers before they started the company.