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re: If this ends up killing the Bud Light brand, what is a comparable precedent?
Posted on 5/2/23 at 10:04 am to Ag Zwin
Posted on 5/2/23 at 10:04 am to Ag Zwin
Coke was lucky with “New Coke” in the 80’s. But they took a real flogging for a while.
Even the failure of Crystal Pepsi wasn’t bad for Pepsi because they didn’t stop selling the original.
Even the failure of Crystal Pepsi wasn’t bad for Pepsi because they didn’t stop selling the original.
1
Posted on 5/2/23 at 10:11 am to CleverUserName
quote:
Even the failure of Crystal Pepsi wasn’t bad for Pepsi because they didn’t stop selling the original.
Crystal Pepsi was sabotaged. Coca Cola created Crystal Tab to destroy its popularity.
LINK
The product was never designed to last or survive. Tab Clear was made to confuse consumers by being a bad version of Crystal Pepsi. The ingenious strategy effectively shut down both product lines within six months.
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