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Started By
Message
re: Went to the store for beer before the draft
Posted on 4/28/23 at 10:11 am to ElderTiger
Posted on 4/28/23 at 10:11 am to ElderTiger
quote:
I remember the Schlitz backlash back in the 70s. They never recovered from it.
What did Schlitz do?
2
Posted on 4/28/23 at 10:54 am to boxcarbarney
quote:
What did Schlitz do?
Hired an ad agency that ran a series of "Drink Schlitz, or I/we will kill you" ads.
They thought it would be lighthearted, fun and comical.
Posted on 4/28/23 at 8:27 pm to boxcarbarney
Schlitz came out with a series of ads showing a guy putting a Schlitz can on his shoulder saying “I dare you to knock it off”. America was coming out of the Vietnam war and that kind of ad didn’t play well at that time.
Remember, back then Budweiser and Schlitz were the two top national beer brands along with Miller. This spurred Coors to accelerate their expansion plans.
Craft breweries were not a thing then.
Remember, back then Budweiser and Schlitz were the two top national beer brands along with Miller. This spurred Coors to accelerate their expansion plans.
Craft breweries were not a thing then.
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