re: How big of a hit did Bud Light take on the new campaign?

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Nonetheless, you'd be amazed at how many people switched to Ultra thinking they were boycotting. It happened all night last Thursday in my place. Someone making a comment along the lines of not drinking the tranny bear all while handing AB their money by drinking an ultra. Americans can be dumb

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And that’s why AB isn’t worried. “Americans can be dumb” is an understatement. I haven’t drunk Bud Light in decades, but I have drunk Natty. No more, nor any other AB/InBev product. They may suffer, they may not, but it’s the principle of the thing for me before you say I’m wasting my time.