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re: How big of a hit did Bud Light take on the new campaign?
Posted on 4/9/23 at 8:36 pm to TheSadvocate
Posted on 4/9/23 at 8:36 pm to TheSadvocate
quote:
I can't figure out why... It's not like their target audience HAS NEVER BOUGHT (AND DOESN'T DRINK) BEER BEFORE on top of your current (pronounced: EX) clientele being 99.9% straight white males.
These people think Twitter is real life and base their marketing on that. They're the quintessential bubble-dwellers who convince executives who have absolutely no stake or experience in the companies they preside over.
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