re: Today’s music sucks, that’s why!

I thing is, this generation is making more music than ever before. There’s a lot of quality hidden in all of that quantity. However, with respect to rock music, it no longer has a vehicle for going from being enjoyed by audiences on a stage or being made in a studio to being heard in what I call “pop culture arenas”. Rock made today no longer has a consistent pipeline to being heard in tv commercials, movies, and tv shows. It’s not going to be heard over the speakers in stores, in football stadiums, etc. It’s not going to be “everywhere” like rock was in the past.

People naturally associate quality with something that they have heard over and over again over a long period of time. This inability to be everywhere means people will never associate that music mentally with the established bands which came before them that were everywhere. New rock will always be thought of as “dead” despite churning out more quality music than ever before simply because it isn’t be heard in the public sphere like it used to.

There’s a lot more rock music out there than 21 Pilots, Imagine Dragons, Billy Eilish, Revivqlists, Greta Van Fleet, and Bastille. It sucks that those are the only artists the “pop culture arena” is willing to give you, but that doesn’t mean it’s not getting made. You just have to actually turn off the tv, turn off your fm radio, get off tik tok, and look for it.