Texas Signs 5-Year Deal With Corona, Already Gets Cheesy Slogan

The University of Texas has signed a five-year deal with Corona to be their “official import beer”. They already have their cheesy slogan ready...

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Per Sports Business Daily...

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Corona today will announce a five-year deal as the official import beer of Univ. of Texas athletics, as the beer brand continues to expand its sports footprint beyond long-standing plays in boxing and soccer activations. Building around the tag line “Horns Up, Limes In,” Corona will activate with a responsible drinking message across all UT sponsor touch points, as is typical at schools that have waded into the beer category.

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(CollegeSpun)