SEC Network's Peter Burns Shares "Bold 2 Year Approach" For LSU Athletic Finances

by Staff Reporter

March 26, 20265 Comments

Petre Thomas-Imagn Images

It's no secret that LSU Athletics has been spending significant money on buyouts, coaches, and NIL deals as of late.

Peter Burns of the SEC Network tweeted out a "Bold 2 Year Approach" for LSU athletics, outlining potential investment and payoff. What do you think?

quote:
Peter Burns: LONG POST

Here's my breakdown of LSU's bold 2 year approach:

How much it will cost and what success they need to make it worth it.

Focus on CFB, MBB, WBB and Baseball.

Cost: $200M Investment over next 2 years (Buyouts, salaries, new hire, NIL for Rosters)

What each sports needs to do to make it worth it over 2 years:

CFB: 2 Playoff Bids, 1 Deep Run
MBB: 2 Tournament Bids, 1 Sweet 16 Run
WBB: At least 1 Final Four Run
BSB: 2 CWS bids, 1 Title Run

LSU's doesn't need all 4 to hit, just 2/3 but Football HAS to be 1 of them.

If you hit 2 of 3 those goals with Football, you'll bring in around $100M in direct sports revenue.

Booster/Donor surge:
Estimating $100M in donations over 2 years.

Tuition: Turning LSU into national brand vs state brand

Out of state students 2022: 32%
Out of state students 2024: 40%

If you grow that by 8% again:
$50M extra.

Media Value:
LSU already Top 3 (If not #1) brand in college space.

If this works, LSU likely grabs additional $25M in Media exposure:

So here's the math....

$200M investment:

If plan works:
$100M in Athletic revenue
$100M in Donations
$50M in Tuition bump
+ (25M in Media Value)

$250M payoff on $200M invested

So it can absolutely payoff, but football has to hit 2 year benchmark or everything falls apart.