LSU's Malachi Dupre Signs New Shoe Endorsement Deal

Smart on the part of the shoe dealer. Think of this-the cost of signing an established player is significantly more than signing a player not in the league. You sign a couple of these players who have a chance of becoming the next superstar with the hope that one of them actually do. In that case, you signed the guy at a time when his endorsement cost is cheap. Even signing a couple of these guys is cheaper than signing one established name. The cheaper costs outweigh the risk of the endorsers not becoming a popular player in the NFL.

simple economics

Money, that's what it's all about! I'd wear a blind fold if they asked me as long as they're paying me.