quote:
Former LSU running back Leonard Fournette on Wednesday signed a multi-year deal with Under Armour that a source tells ESPN is one of the most valuable endorsement contracts ever for an NFL rookie.

"We have a roster of athletes that we choose and we're never going to be that company that just collects athletes just to have the most," said Ryan Kuehl, the company's senior vice president of sports marketing. "We look for special people, who have the talent, the character, the story and the sense of purpose. Leonard Fournette fits that model."

Fournette will join Tom Brady, Cam Newton, Julio Jones, Demaryius Thomas as well others who are a part of the Under Armour team.

Filed Under: LSU Football

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PeteRose

I read "special people", "character". Then i saw cam newton's name. Fake news.

Reply•77 months

Spankum

Great news...all of that hard work and good character is finally going to pay off!

Reply•77 months

Lexman1

Good for Leonard. He deserves it with everything he's been through. Remember, this kid was living under a bridge after Katrina! He persevered and is hopefully headed for stardom! I wish him all the best!

Reply•77 months

Signal Soldier

UA sucks

Reply•77 months

pellietigersaint

UA doesn't brand their athletes enough. Nobody would know Brady and Jones are UA athletes. Why waste money on signing them if you dont promote them in your product line. Only $cam and SC have apparel lines and even that is sparse. I want some LF gear dammit!

Reply•77 months

redbullwings

Speith just got a signature golf shoe. But yeah I agree with you.

77 months

redbullwings

No more wearing Jordans or Nike...

Reply•77 months

stewie

So he's not coming back?

Reply•77 months

PsychTiger

Sure he is, after a long NFL career to be a coach here.

77 months

bababooey

what an idot

77 months

Fus0623

UA has a solid athlete roster. Brady, Steph, Speith, Cam, now Leonard. Plank doing a great job

Reply•77 months

OceanMan

Yeah, seems like they are being true to the model they claim with high caliber athletes. When I first read it I was disappointed for him, but I suppose it is true they are a little more selective than the other big brands.

77 months

bapple

Really awesome. Finally getting to taste some of that money he's been promised for so long. Good luck, LF7.

Reply•77 months

Tiger Vision

Get that money young man.

Reply•77 months

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