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Georgia's Name, Image, and Likeness bill signed into law by Brian Kemp
Posted on 5/6/21 at 9:35 am
Posted on 5/6/21 at 9:35 am
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The state of Georgia has joined the Name, Image, and Likeness (NIL) fray. Governor Brian Kemp signed the NIL Bill (House Bill 617) into law on Thursday in an event held at the University of Georgia's recruiting lounge in the west end of Sanford Stadium. The bill gives collegiate athletes in the Peach State the ability to profit off their own Name, Image, and Likeness.
A summary of the bill reads: "A BILL to be entitled an Act to amend Chapter 3 of Title 20 of the Official Code of Georgia Annotated, relating to postsecondary education, so as to provide that student athletes participating in intercollegiate athletic programs at postsecondary educational institutions may receive compensation for the use of the student athlete's name, image, or likeness; to provide for application to intercollegiate athletic associations; to allow for professional representation of such student athletes participating in intercollegiate athletics; to provide for findings; to provide for definitions; to provide for related matters; to provide for an effective date; to repeal conflicting laws; and for other purposes."
According to Marc Weiszer of the Athens Banner-Herald, Kemp stated that his hope in signing the bill is that it will help Kirby Smart and the Bulldogs win a National Championship. The language of the bill gives schools the ability to withhold earnings until up to a year after the student-athlete's playing career is over. According to Seth Emerson of The Athletic, UGA is not planning on making its student-athletes wait. They'll be compensated immediately.
This could be a huge boost in recruiting compared to some of our rivals
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Posted on 5/6/21 at 9:59 am to DawgCountry
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compared to some of our rivals
All of our rivals will have the same opportunity
This is also maybe tbe final nail in the coffin of the cfb we all (except diddly) grew up with and enjoyed. It's pretty much now just NFL lite
Posted on 5/6/21 at 10:00 am to WG_Dawg
If your CFB experience is ruined by seeing JT Daniels on an Athens BMW billboard then, yeah, you’ll have a tough time.
Otherwise, sit back and enjoy good ol fashioned American capitalism at work.
Otherwise, sit back and enjoy good ol fashioned American capitalism at work.
Posted on 5/6/21 at 10:03 am to tylerdurden24
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If your CFB experience is ruined by seeing JT Daniels on an Athens BMW billboard then, yeah, you’ll have a tough time.
I’ve never understood this attitude.
“Waaah, he gets money, so now he’s bad and I hate him”
The portal is where 90% of CFB’s problems lie now.
Posted on 5/6/21 at 10:10 am to WG_Dawg
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It's pretty much now just NFL lite
It is exactly that. Top programs will figure out a way soon enough to get away from this being associated with the school or NCAA. It will be a minor league system that is completely funded by some conglomerate of teams in agreement with the NFL for financial reasons. Unfortunately, this is going to suck major arse for ALL sports programs at Universities. Sad they didnt see this coming, but RIP womens soccer that will have no funding
Posted on 5/6/21 at 10:13 am to tylerdurden24
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your CFB experience is ruined by seeing JT Daniels on an Athens BMW billboard then, yeah, you’ll have a tough time.
Not the point at all. The point is that the big dawgs can tell the #1 high school recruit "hey bud, we got a lot of people here on campus that are fans of yours. If you commit to us and sign 10 jerseys well give you $100k cash. Whaddya say?" And it'll be perfectly, 100% above board. This will be 10% what it's meant for in tbe spirit of the bill and 90% paying players legally. People are miffed at cdb now for being bama plus 2 or 3 others every year with no parity? Oh brother, it's only going to get worse now if that's even possible.
Posted on 5/6/21 at 10:17 am to BranchDawg
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I’ve never understood this attitude.
“Waaah, he gets money, so now he’s bad and I hate him”
Lolwut? Who said anything about hating players? I hate the bill, not the players.
Also you mentioned the portal as being a big problem, it's only going to get worse from here. The second string quarterback at school a is going to get reached out to by school b and told "if you come here and start you can be the face of our car dealership and we'll pay you six figures how does that sound?"
Currently players leave en masse bc they want more playing time. Now they're going to start leaving for more playing time and more money. 5 years from now the game isn't going to resemble anything close to "amateur" athletics.
Posted on 5/6/21 at 10:26 am to WG_Dawg
whats' it going to look like in five years?
Posted on 5/6/21 at 10:26 am to WG_Dawg
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Not the point at all. The point is that the big dawgs can tell the #1 high school recruit "hey bud, we got a lot of people here on campus that are fans of yours. If you commit to us and sign 10 jerseys well give you $100k cash. Whaddya say?" And it'll be perfectly, 100% above board. This will be 10% what it's meant for in tbe spirit of the bill and 90% paying players legally. People are miffed at cdb now for being bama plus 2 or 3 others every year with no parity? Oh brother, it's only going to get worse now if that's even possible.
So you’re saying that the biggest programs will sign all the top prospects? Is that any different than what happens currently?
Posted on 5/6/21 at 10:28 am to IT_Dawg
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Top programs will figure out a way soon enough to get away from this being associated with the school or NCAA.
LOL wut? I guess if Georgia rebrands as the Savannah Bulldogs and moves out of town then maybe but last I checked the University owns, operates, and controls the hiring of all athletic facilities and personnel.
The hand wringing going on over this is funny, it’s not nearly the death knell people are making it out to be. shite, most of the stuff people seem to be romantic about hasn’t actually existed since the 1950s if it ever actually existed at all (i.e. pure amateurism ceased to exist in the early 1900s when schools - including the Ivy League - began offering scholarships and lowered admission standards to prospective players.
And last I checked, this has 0 impact on what a school does or doesn’t fund. Schools aren’t writing checks here, local and National businesses are based on what helps their advertising.
This post was edited on 5/6/21 at 10:32 am
Posted on 5/6/21 at 10:31 am to WG_Dawg
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The point is that the big dawgs can tell the #1 high school recruit "hey bud, we got a lot of people here on campus that are fans of yours. If you commit to us and sign 10 jerseys well give you $100k cash. Whaddya say?" And it'll be perfectly, 100% above board
1. Literally already happens
2. It’s not like Bama and UGA will offer this and other schools won’t. It just becomes another aspect of recruiting, same as $100 million football complexes and locker rooms and recruiting suites etc etc
“If you come to [insert school here], there will be a lot of opportunity to market yourself locally and to be known to national brands”
Posted on 5/6/21 at 10:33 am to BranchDawg
I applaud a player being able to get what is his.
But there are always unintended consequences.
The early signing period essentially forces a LOI on 17 and 18 year olds whose position and college coaches have a 20% chance of not being around in the fall.
The transfer portal has more kids than spots available on teams.
Name/Image/Likeness puts paying players above the table and encourages natural markets (Los Angeles CA, Nike/Oregon, Atlanta, etc..) an ability to skew recruiting even further. Sport agents and financial planners win because they now have legal, unfettered access to 18 year olds in the hopes of 10+ year commissions as professionals. You want Kirby kissing their asses because that is how the AAU game is played?
I hope my fears are wrong. But i think i have a justified fear of people making changes to society because of a blind loyalty to their feelings and lack of foresight into reality.
But there are always unintended consequences.
The early signing period essentially forces a LOI on 17 and 18 year olds whose position and college coaches have a 20% chance of not being around in the fall.
The transfer portal has more kids than spots available on teams.
Name/Image/Likeness puts paying players above the table and encourages natural markets (Los Angeles CA, Nike/Oregon, Atlanta, etc..) an ability to skew recruiting even further. Sport agents and financial planners win because they now have legal, unfettered access to 18 year olds in the hopes of 10+ year commissions as professionals. You want Kirby kissing their asses because that is how the AAU game is played?
I hope my fears are wrong. But i think i have a justified fear of people making changes to society because of a blind loyalty to their feelings and lack of foresight into reality.
Posted on 5/6/21 at 10:38 am to WG_Dawg
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The second string quarterback at school a is going to get reached out to by school b and told "if you come here and start you can be the face of our car dealership and we'll pay you six figures how does that sound?"
Yes because local business men around the country are going to put aside all business sense and slap a second string QB from out of town before he ever plays a down into an advertising campaign just so he will sign with Georgia.
The law and eventual NCAA rules are going to require that there has to be an exchange of money for services, this won’t and can’t just be “here’s money, go there”. It creates opportunity for that exchange to occur but even if it’s “here is an IG post supporting this business, now I get money/freed product” there has to be an exchange and business owners aren’t just going to say “cool, 1 social media post is fine for a free car.” This changes the transaction in a lot ways.
Slush fund money is different when it’s more or less anonymous and the only ROI is seeing your team get better players. All of a sudden when people know who is paying who AND you have an opportunity to generate revenue via new advertising opportunity, you’re not just going to toss money around unless it makes sense.
Posted on 5/6/21 at 10:39 am to tylerdurden24
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Schools aren’t writing checks here,
This will also be schools paying players for their likeness with jersey sales, advertisements, speaking engagements, etc etc
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I guess if Georgia rebrands as the Savannah Bulldogs and moves out of town then maybe but last I checked the University owns, operates, and controls the hiring of all athletic facilities and personnel.
Exactly. The school will lease out the rights for their name, use of the stadium, facilities for tailgating, etc. The school will make money, but ultimately it will be run as a for profit league like a minor league system where players get paid and can go to school if they choose
Posted on 5/6/21 at 10:44 am to meansonny
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Sport agents and financial planners win because they now have legal, unfettered access to 18 year olds in the hopes of 10+ year commissions as professionals. You want Kirby kissing their asses because that is how the AAU game is played?
If you want to explore an actual potential downside to all this, this is it. The player-coach-agent dynamic just took a step in a new direction and coaches aren’t going to be happy about the lack of control they will have over draft eligible players as a result.
Too, there’s going to be some ugly mental health fall out for guys who lose sponsorships due to a bad season, poor performance, injury, etc as this develops.
Posted on 5/6/21 at 10:46 am to IT_Dawg
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This will also be schools paying players for their likeness with jersey sales, advertisements, speaking engagements, etc etc
I’ve actually watched the Knight Commission breakdown on this and there’s a pretty clear separation of players and schools interacting in any way in this new space. Schools can’t pay active players to sign autographs, etc and players can’t wear the school insignia (some questions over of school colors are allowable) in ads.
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Exactly. The school will lease out the rights for their name, use of the stadium, facilities for tailgating, etc. The school will make money, but ultimately it will be run as a for profit league like a minor league system where players get paid and can go to school if they choose
Only if the NCAA is completely disbanded and it makes more financial sense for schools to collectively do so. As it stands, TV money runs the world of college sports and TV money wants to package conferences and the larger NCAA which can’t operate if Presidents/schools don’t get together and agree to do things the same way. Incompetent and backwards as it is, the NCAA still exists as a membership because it allows hundreds of different schools to interact in a common marketplace. I highly doubt that element of it ever goes away, even if the rules of the membership change
This post was edited on 5/6/21 at 10:50 am
Posted on 5/6/21 at 10:51 am to tylerdurden24
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Yes because local business men around the country are going to put aside all business sense and slap a second string QB from out of town before he ever plays a down into an advertising campaign just so he will sign with Georgia.
You dont understand that churches and car dealerships are funneling benefits to players now with no return (i.e. no advertising campaign currently).
Yes. Not only will they continue to do so, but it will be above board, legal, and essentially encouraged (teams will use any edge that they can over competition).
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The law and eventual NCAA rules are going to require that there has to be an exchange of money for services, this won’t and can’t just be “here’s money, go there”. It creates opportunity for that exchange to occur but even if it’s “here is an IG post supporting this business, now I get money/freed product” there has to be an exchange and business owners aren’t just going to say “cool, 1 social media post is fine for a free car.” This changes the transaction in a lot ways.
Alright. 1 instagram post per day during ths season. Boom. Service delivered. Hand me my $250k.
I dont think you are helping any argument for a common sense approach to this.
Posted on 5/6/21 at 10:54 am to meansonny
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I applaud a player being able to get what is his.
But there are always unintended consequences.
Of course there are, but how long did you think a sport would be able to make pro levels of money while making it inadmissible for the players to make a dime?
That was always a system that was set up to fail. At least in American capitalism it is, and I’m completely ok with.
CFB has to adapt and it will.
Posted on 5/6/21 at 10:58 am to BranchDawg
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course there are, but how long did you think a sport would be able to make pro levels of money while making it inadmissible for the players to make a dime?
Permanently. It is called amateurism.
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That was always a system that was set up to fail.
Do you think that players should have unlimited eligibility?
10 year starting QBs at UGA?
Trust me. Amateurism is different for a reason. It isnt the best players in football (not in the nfl). It is the best amateurs in football.
Once you pay players, it is age discrimination to exclude kids 5 years removed from high school. Amateurism has some basic concepts at play in college football which make it 180 degrees different than professional sports. Too many people seem to lose sight of this.
Posted on 5/6/21 at 11:01 am to meansonny
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You dont understand that churches and car dealerships are funneling benefits to players now with no return (i.e. no advertising campaign currently).
I’m plenty aware of what has gone on. But I don’t think y’all realize the business opportunity this creates for the booster. The whole point of paying a player under the table until now was 1. To see your team get better and 2. For a select group of people to know you made that happen. Now that it can be out in the open, there’s a legitimate ROI to be obtained from committing dollars to advertising with a certain player. It’s not just ego anymore, there’s actual money to be made by partnering with players now.
Will they continue to funnel money through back channels under the table? Probably. But it’ll be less than what it was when boosters realize they personally can capitalize even more by doing it above board.
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Alright. 1 instagram post per day during ths season. Boom. Service delivered. Hand me my $250k.
Cool. Roughly 21 weeks in a season, that’s about $1700 a post. Sign here, here’s the contact of our PR rep and they will work with you on building what your daily posts need to say, promote, how they should look, and when you should post them. There is a clause in your contract that says if you damage your public image in any way (I.e. get arrested) that we can terminate the deal at any time. We will send you a tax form in January. Glad to have you part of our team!
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