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Message
Facebook may have knowingly inflated its video metrics for over a year
Posted on 10/17/18 at 2:04 pm
Posted on 10/17/18 at 2:04 pm
quote:
The inflated video views led both advertisers and media companies to bet too much on Facebook video
People were paying to advertise based on these numbers. Uh oh...
LINK
Cernovich (I know he is a bit of a clown) is going hard on Twitter about this because he spent $100K on Facebook video. He is an attorney and says he is filing suit today.
LINK
So happy to see these social media companies digging their own graves
3
Posted on 10/17/18 at 2:16 pm to stout
It's beyond "may have." They did.
It got a lot of people fired from Fox Sports and in some form or fashion led to The Athletic. So while I feel bad for those that lost their jobs due to this fraud, I can't help but be happy with the positives that were produced from this.
It got a lot of people fired from Fox Sports and in some form or fashion led to The Athletic. So while I feel bad for those that lost their jobs due to this fraud, I can't help but be happy with the positives that were produced from this.
Posted on 10/17/18 at 2:17 pm to stout
This is just more ammo for the government to go after them as utility monopolies.
Posted on 10/17/18 at 2:19 pm to Xenophon
quote:
This is just more ammo for the government to go after them as utility monopolies.
Some would suggest that government owns FaceBook anyway.
Posted on 10/17/18 at 2:21 pm to stout
How is this any different than a company cooking the books?
Seems like the DOJ should be involved.
Seems like the DOJ should be involved.
Posted on 10/17/18 at 2:23 pm to skullhawk
quote:
How is this any different than a company cooking the books?
Seems like the DOJ should be involved.
If it can be proven that Facebook inflated the view numbers to inflate ad costs. That is theft be deception and state charges absolutely could be brought.
Also, they could be charged with wire fraud, which is a federal law.
Posted on 10/19/18 at 3:30 pm to HeyHeyHogsAllTheWay
From the Atlantic (yeah, frick them, but...):
LINK /
Holy shite, those are insane numbers. Article goes into a lot more detail about other companies laying off writers, but those stood out. The lost ad revenue must have been insane.
LINK /
quote:
But then the bets on video started failing. After firing its writers and editors in June, Fox Sports had hemorrhaged 88 percent of its audience by September—a staggering feat, as traffic to sports websites usually grows when football returns. That month, Digiday reported that a “side effect of the pivot to video” was “audience shrinkage,” citing similar declines at Mic and Vocativ. Some of these traffic slides have continued: In April 2018, Mic’s traffic sat at 5 million uniques, down from 17 million a year earlier.
Holy shite, those are insane numbers. Article goes into a lot more detail about other companies laying off writers, but those stood out. The lost ad revenue must have been insane.
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