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re: ESPN is at a crossroads

Posted on 9/15/17 at 11:30 am to
Posted by mwade91383
Washington DC
Member since Mar 2010
5647 posts
Posted on 9/15/17 at 11:30 am to
quote:

Can you prove it's not?
Let's be honest here.

Liberals can't even accept that their batshit crazy wing is a large part of why they lost around 1000 seats the last 8 years along with the Presidency.


Yes, I can. Have you even looked? Loads of pieces about it.

LINK

Posted by DelU249
Austria
Member since Dec 2010
77625 posts
Posted on 9/15/17 at 11:31 am to
quote:

Les Moonvies


yeah he knows what the frick is going on. he may have single handedly destroyed radio, and save for Colbert striking gold as anti trump ground zero, his track record in the tv department isn't so hot.
This post was edited on 9/15/17 at 11:33 am
Posted by RogerTheShrubber
Juneau, AK
Member since Jan 2009
262046 posts
Posted on 9/15/17 at 11:32 am to
quote:


Yes, I can. Have you even looked? Loads of pieces about it.


Just like there's "loads of pieces" claiming the SJW ways of ESPN are part of their demise.

Why do you cherry pick? We all know cord cutting is a part of it, but it's not all of it. One of the reasons people are cord cutting is because they can now live without 24 hour sports programming.
This post was edited on 9/15/17 at 11:33 am
Posted by mwade91383
Washington DC
Member since Mar 2010
5647 posts
Posted on 9/15/17 at 11:36 am to
quote:

You don't understand how this works. If you have a cable package, the cable company knows what channels you view and when. They are not going to continue to pay ESPN the same for access, if fewer people are tuning to that channel. Arbitron and the other polling companies also have boxes in homes. The industry, to include streaming, pretty much knows who watches what and when. Advertisement $$$ follow this data. ESPN is on a road to disaster and they've given the steering wheel to the farthest left people they can find.


No, YOU don't know how this works. First off, we're talking about ads, which is roughly 1/3 of their revenue, WAY less than Subscriptions.

Ads at different times cost different amounts of money. An ad during the Superbowl is not the same as an ad during a 3am infomercial. The money they earn during the games dwarfs the money they get during original programming, which is a big issue for them, but ALWAYS been true.

Technically, you're right. But that's like looking at a house with a collapsing roof and complaining about a burnt out lightbulb. That's what people fail to understand, mainly because they don't want to.
Posted by mwade91383
Washington DC
Member since Mar 2010
5647 posts
Posted on 9/15/17 at 11:36 am to
You gonna like that Breitbart piece?
Posted by mwade91383
Washington DC
Member since Mar 2010
5647 posts
Posted on 9/15/17 at 11:37 am to
quote:

Why do you cherry pick?


quote:

One of the reasons people are cord cutting is because they can now live without 24 hour sports programming.




Posted by cameronml
Member since Oct 2007
1909 posts
Posted on 9/15/17 at 11:38 am to
As much as this board/website complains about ESPN, I bet for 75% of the posters it's the first channel they click to when they turn on their TV.
Posted by IceTiger
Really hot place
Member since Oct 2007
26584 posts
Posted on 9/15/17 at 11:39 am to
quote:

Disney


Well, he was a Nazi, so there's that
Posted by ShortyRob
Member since Oct 2008
82116 posts
Posted on 9/15/17 at 11:41 am to
quote:

Just like there's "loads of pieces" claiming the SJW ways of ESPN are part of their demise.
Exactly. And, the answer is both.

Do I think the boycott is doing it? Nah. Boycotts are almost always ineffective.

ESPN's problem is more long haul. It's the slow burn of alienating customers by simply being more and more hostile to them.

I mean, no one would be stunned if ESPN's shows spent hours per day focusing on the crime epidemic in the black community then discovered they were losing black viewers.

Why do people even pretend that's not reality? You can't piss on customers and expect they'll use your product as much.

Just because they might not TOTALLY stop using your product doesn't mean they won't reduce using it. And that reduction reflects in ratings and eyeballs for advertisers.

I mean, it's just a patently silly premise to pretend that your white conservative viewer is just going to sit there in front of the TV while you shite on him.

These Hill comments really aren't the problem. It's the HANDLING of Hill vs prior that is EMBLEMATIC of what we're also seeing on the air.
Posted by ShortyRob
Member since Oct 2008
82116 posts
Posted on 9/15/17 at 11:42 am to
quote:

No, YOU don't know how this works. First off, we're talking about ads, which is roughly 1/3 of their revenue, WAY less than Subscriptions.
Holy shite man. 1/3 is pretty fricking important.
Posted by mwade91383
Washington DC
Member since Mar 2010
5647 posts
Posted on 9/15/17 at 11:46 am to
quote:

No, YOU don't know how this works. First off, we're talking about ads, which is roughly 1/3 of their revenue, WAY less than Subscriptions.
Holy shite man. 1/3 is pretty fricking important.


Did you read the rest of the post? Good grief. Talk about only hearing what you want to hear.....
Posted by Homesick Tiger
Greenbrier, AR
Member since Nov 2006
54237 posts
Posted on 9/15/17 at 11:46 am to
quote:

ESPN's problem is more long haul.


Yep. They should look to MTV if they want to see how the future will treat the past.
Posted by ShortyRob
Member since Oct 2008
82116 posts
Posted on 9/15/17 at 11:47 am to
quote:

Did you read the rest of the post? Good grief. Talk about only hearing what you want to hear.....
What is it you think I "want" to hear?
Posted by mwade91383
Washington DC
Member since Mar 2010
5647 posts
Posted on 9/15/17 at 11:47 am to
quote:

Exactly. And, the answer is both.


Correct. One is virtually the entire problem, one is a very small afterthought.

Follow the money, this isn't hard.

Posted by DelU249
Austria
Member since Dec 2010
77625 posts
Posted on 9/15/17 at 11:48 am to
quote:

Yep, pure rocket science to come up with the numbers that show roughly 7% percent of the population is more profitable than 30%.
for daytime tv it is...white womenz, black womenz and to a smaller degree young black menz have made tv judges and talk show hosts and soap opera actresses filthy fricking rich

problem is espn is a sports channel and they're on cable...and womenz tend to not like sports...and even fewer enjoy the off the field drama and stories espn tries to manufacture.

Posted by mwade91383
Washington DC
Member since Mar 2010
5647 posts
Posted on 9/15/17 at 11:49 am to
You want to believe ESPN being "too liberal" is having a larger impact on the bottom line, it's jsut not.

Is it good? No. But is it anywhere near the issue people around her want to believe? Not even close.

Follow. The. Money.
Posted by RogerTheShrubber
Juneau, AK
Member since Jan 2009
262046 posts
Posted on 9/15/17 at 11:49 am to
quote:

I bet for 75% of the posters it's the first channel they click to when they turn on their TV.


Used to be all I watched. Now, only select football games. I actually watch FS1 football more than ESPN.

There's no need to watch their daytime programming, It no longer offers anything of substance. It exists to create social media buzz.
Posted by ShortyRob
Member since Oct 2008
82116 posts
Posted on 9/15/17 at 11:52 am to
quote:

You want to believe ESPN being "too liberal" is having a larger impact on the bottom line, it's jsut not.

I "want" to believe nothing.

I simply understand marketing. Pissing on a large segment of your customer base, regardless of which segment you piss on, is not a winner.

You "want" to believe this isn't true. But, sorry. It is.

I mean, it's just absurd to think that white conservatives are sitting there in front of the TV and listening to people berate them.

They'll watch the games cause, well, that's the only option. But where options exist? LOL. Yeah. No one HAS to watch Sports Center to learn about the game.

Posted by RogerTheShrubber
Juneau, AK
Member since Jan 2009
262046 posts
Posted on 9/15/17 at 11:55 am to
quote:

You want to believe ESPN being "too liberal" is having a larger impact on the bottom line, it's jsut not.


Sure it is.

ESPN abandoned their largest demographic to cater to women and select minorities. It was a concerted effort by ESPN to attract enough new viewers to cover the ones they would lose. It's not working.

My guess is even black dudes don't want to hear political bullcrap on their sports network.

Posted by ShortyRob
Member since Oct 2008
82116 posts
Posted on 9/15/17 at 11:57 am to
quote:

Used to be all I watched. Now, only select football games. I actually watch FS1 football more than ESPN.


Same here. And honestly, for a good while after I was thoroughly annoyed, I STILL watched out of force of habit. Basically, if I thought, "hey, I want to see what's going on in sports", I flipped to ESPN. Always was a saved favorite channel in my system.

And, because of THAT habit, if I was interested in something and not by a TV, I instantly typed in espn.com.

But, the non game stuff got sillier and sillier so, less and less interesting. And, as that occurred, I stopped that auto association of ESPN with "sports" in my head. Now, I almost never visit ESPN.com either.

None of those decisions are me thinking, "frick ESPN's politics, I'm not watching that shite".

It's simply that they lost my interest. Which, very likely was because of their shift. But, I, like most customers like me just gradually left.

THAT is how marketing or bad marketing works.

People think most lost customers have an epiphany moment but research has ALWAYS shown that companies lost customers gradually and that there is very rarely a single instantaneous catalyst that causes it.
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