re: The proper way of car negotiating

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The Will Cover method is a HUGE waste of time. Once you know which car you want, you shouldn’t have to step foot inside a dealership until it is time to pick up your car. The best way to negotiate is to play several dealers against each other, and this is much more easily done online. I’ve bought my last 5 cars in the last 5 years doing this. And the best deals are rarely local unless you live in a large city like Dallas, Houston, Atlantta, etc. Volume dealers usually give much better deals.

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This guy gets it.

The only thing I would add is that negotiation starts at their invoice price.