Starbucks bows to 'boycott' pressure, will let staff wear Black Lives Matter gear

Starbucks (SBUX) announced on Friday it would allow employees to wear apparel in support of the Black Lives Matter movement, bowing to an intense social media campaign even as the company moves to crank out over 250,000 specialty shirts of its own.

This week, Starbucks was hit with online backlash and renewed calls for a boycott, following reports that it has banned employees from wearing pins and t-shirts at work in support of Black Lives Matter protests.

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To address the issue, Starbucks is planning to crank out hundreds of thousands of apparel items in support of a movement demanding change — but will also let its employees wear their own gear immediately.

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we’re designing new t-shirts with the graphic below to demonstrate our allyship and show we stand together in unity,” Starbucks executives wrote in a letter to employees entitled “Standing together against racial injustice.”

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You knew it was coming