Happy Enema Day Jan. 19th is Enema Day in Japan

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On and around 19 January, trucks will be hitting the streets to raise awareness of the health benefits of enemas. You’ll be able to recognize them by the cute female drivers who appear to be constantly pooping…

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The truck is decorated with a huge ad for Ichijiku brand enemas, showing a woman in a kimono presenting a gift box full of enemas to what must be a heavily confused or heavily cramped acquaintance. The caption reads “Shinnen ni ‘tsumaranai’ mono desu ga…” which means “This is a boring gift for New Year’s but…” which is a typical Japanese way of giving a present on such an occasion.

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Riding shotgun in these trucks are a representative member of local universities’ student body chosen for their beauty and dubbed “Miss Campus Lab.” Actually, students from Tokyo and Osaka universities were also heavily involved in this campaign in areas such as design an pun creation. the undertaking was done with the comprehensive goal of raising awareness of enemas among young women.

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