re: Did anyone just catch the girl from Prairieville on Jimmy Kimmel?

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L'Erin?

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It took me a while to figure out that the baby name Lerin — which people often write L’erin or L’Erin — was inspired by the cosmetics brand L’erin.

L’erin was created by the Hanes company in the late ’70s. Hanes had made a big profit that decade from L’eggs hosiery, and it hoped that a line of cosmetics — similarly named and marketed — would achieve the same success.

Hanes was acquired by Sara Lee in early 1979, and Sara Lee put millions into launching and promoting L’erin in the early ’80s. (Here’s a TV commercial for L’erin.) Despite this, “L’erin failed to catch on with consumers. As Hanes and Sara Lee soon discovered, cosmetics were part of the fashion industry, not a consumer product.”

Sara Lee sold L’erin in 1982. The brand was eventually discontinued.

But people with the name are still around, of course. For example, I found a L’Erin working in a Denver salon who says “she was destined to work in the beauty industry” because of her name.

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